Strategic Advisor | Consultant Board | Director | Speaker | Audience & Fandom Expert
Amy Maiden
With more than twenty years of international experience in the arts, cultural and entertainment industries, I specialise in understanding audiences—their behaviors, passions, and what truly drives engagement. With a background leading some of Australia’s leading cultural institutions and Australia’s top entertainment marketing consultancies, I bring my expertise to board roles, strategic advisory, and thought leadership across industries.
My work spans live entertainment, tourism, cultural institutions, and global brands, helping organisations harness the power of community, fandom, and audience connection. Whether advising on business strategy, guiding leadership teams, or shaping the future of audience engagement, my focus is on insight-driven, impactful solutions.
What I Do
Board & Advisory Roles
As an experienced leader, I advise boards and executive teams on growth strategy, audience development, and cultural leadership. I’m available for both paid directorships and advisory roles.
Consulting & Strategy
I work with businesses, government, and industry bodies on audience insights, community building, market positioning, and strategic planning. I help organisations go beyond marketing to build real, lasting engagement.
Speaking & Thought Leadership
I speak on audience behavior, fandom economics, leadership, and the future of live experiences. I also contribute to industry think pieces and panels.
Writing & Research
From industry articles to kenotes and broader publicatinos, I explore the psychology of audiences, leadership in the creative industries, and the changing landscape of engagement.
Let’s Connect
I’m always open to conversations about collaboration, board roles, speaking engagements, and strategic projects. If you’d like to discuss how we can work together, get in touch.